For most of my career, I’ve worked in both print and television newsrooms leading social media strategy, coaching on audience engagement tactics, and training journalists on multiplatform storytelling.
I now use the skills honed in newsrooms as the social media director at the University of Virginia. Due to the COVID-19 pandemic, I’m based in my hometown of Durham, North Carolina.
In this role, I’m responsible for leading social media programs for the University. This includes developing and implementing social media strategies and campaigns; identifying opportunities to incorporate social media into digital storytelling and monitoring the University’s presence on social media. I also manage a remote team.
I’m committed to sharing the knowledge I have with younger journalists and others interested in media. This was one of the reasons why I became an adjunct instructor at Shaw University. I taught mass communication classes, including the university’s first-ever social media management course, for two years.
I’m the former organizer of the Online News Association Triangle NC chapter. I also participated in the 2017 Poynter Leadership Academy for Women in Digital Media. As a continuation of the program, I coach #DigitalWomenLeaders.
I earned a B.A. in mass communication from Peace College (William Peace University) and an M.A. in journalism from the American University School of Communication.
Outside of work, I enjoy trying new restaurants in the Triangle, watching documentaries, and baking pies.