Category: WATE 6 On Your Side
Fans fight for ‘Battle at Bristol’ tickets
Labor Day Sunflower Project opens Knoxville’s Krutch Park
Hey Vols! Find yourself in this panoramic image at #CheckerNeyland
Morristown teen charged with harassment, disorderly conduct after Facebook post
2 East Tennessee high schools make Newsweek’s top 500 list
3 East Tennessee counties rank high for teen pregnancy
2015 WATE 6 On Your Side’s Digital Audience
WATE 6 On Your Side’s social media strategy
Curate. Create. Live.
195,000 Facebook “likes”
48.7K tweets
660 Instagram followers
657 Youtube subscribers
Post video
We give our videos context by pulling out a key quote, behind the scenes or moment from the video as the text of the most.
Go behind the scenes: We give our fans access to what happens behind the scenes, the interesting places we go and the cool things we cover.
FRIDAY FUN: We had a very special guest in the newsroom this morning. Ronnie Miller is an Elvis Tribute artist. He will be performing at the sixth annual Elvis Extravaganza on Aug. 1 to benefit the Wounded Warrior Project. DETAILS: http://6.wate.com/1MoY3Gh Posted by WATE 6 On Your Side on Friday, July 24, 2015
We also post clips from the newscast, user-generated content and “snackables” from the talent.
A “snackable” video (see below) is a video a reporter shoots out in the field that is easy for the viewer to grasp — a “bite sized chuck of info that can quickly ‘consumed’ by its audience.“
By order of Governor Bill Haslam, flags over the State Capitol and all state office buildings should be flown at half-staff to honor the lives lost during the #ChattanoogaShooting. DETAILS: http://6.wate.com/1I8IKS0During a vigil at the University of Tennessee at Chattanooga, students, staff and the community followed suit.
Posted by WATE 6 On Your Side on Friday, July 17, 2015
Post links
We’ve learned that links with thumbnails and teasers receive 20 percent more clicks than links without.
Explain why to click
Tell a story on the site
We use the photo, headline, link description area to teas the story and the post content to give context and encourage engagement.
Ask the right questions
The best words to use are:
- Should
- Would
- Which
- Who
- Multiple choice
Be conversational
Posts with a personal tone and clever language receive engagement 120 percent average, according to Social News Desk.
Create original posts
User-generated content shout outs
We encourage fans to submit photos from around the area for a specific occasion or breaking news.
Tweet breaking news
Ask a question
We use our Instagram account to show a personality. We post behind the scenes photos and user-generate content.
We also gave the login to our reporters in the field to post while they are on assignment.
With our heavy Facebook and Twitter presence we are toggling on how to use each platform successfully with stretching ourselves to thin. Instagram is uncharted territory that we are working on increasing our following.
YouTube
Our YouTube page is used as a community section. We post videos from live interviews on the page for the guest to share on their website or personal pages.
What’s next?
- More use of user-generated content
- Lauch and refocus on new social media channels, Instagram in particular.
- Increase presence on the web
- Give viewers more access behind the scenes.
Knoxville mayor defends decision to support marriage equality with lighting of Henley Bridge
They’re baaaack! Kudzu-eating goats return to clean up Knoxville
Report: Tennessee ranks 36th for child well-being in the country
Survey: After splurging in 2014, families trim back to school spending for 2015
#ChattanoogaShooting
A Storify I created about the shootings at two Chattanooga military sites.
Vols fan makes iconic Neyland Stadium out of sand
Smithsonian names Sevierville top best small town to visit in 2015
Knox Heritage announces 2015 ‘Fragile 15′ list of endangered places
Survey: Tennessee top state for barbecue
Say ‘thumbs down’ to texting and driving during Distracted Driving Awareness Month
International Biscuit Festival
For the International Biscuit Festival, the WATE 6 On Your Side digital team created web only content to give the viewers a glimpse behind the scenes. We live tweeted the event using the festival’s hashtag #BiscuitFest; conducted on-camera interviews of biscuit makers about their special dish for online “mini-packs;” and posted photos on the station’s Instagram with the hashtag #BiscuitFestival.
Biscuit Love in Nashville, Tennessee created a dessert biscuit called “The Gertie.” This buttermilk biscuit was topped with carmamelized banana jam and peanut butter, topped with chocolate gravy (a sauce made of flour) and crunched pretzles. (Click on the image to see the web story.)
We asked owner Sarah Worley what brought her to Knoxville and what she looked forward to at he International Biscuit Festival.
Gourmet Market in west Knoxville created a new biscuit just for the International Biscuit Festival. It’s called the “Big Nasty.” It’s a cathead biscuit with a fried chicken breast, tomato, basil, fried egg and smothered in a ghost pepper cheese and chipotle cream sauce. (Click on the image to view the web story.)
In the interview, we talk to organizers about their featured biscuit.
Due to our social media coverage and interaction with festival-goers, @6News along with #biscuitfest @biscuitfestival were trending in the Knoxville area.
Outside of the social media and web-only content produced for the International Biscuit Festival, I created a Storify with pictures from Instagram and tweets to create a multimedia story.