Résumé

OCTOBER  2017 – PRESENT

The News and Observer, Raleigh, North Carolina

Regional Audience Growth Producer

  • Seeks ways to cultivate conversation around the News & Observer and the Herald Sun’s journalism
  • Leads charge to familiarize newsrooms on how to have comfortable online conversations with readers
  • Uses Omniture and Chartbeat to inform coverage and promotion decisions
  • Manages homepages for newsobserver.com and heraldsun.com
  • Works with regional growth team on strategies for soliciting subscriptions on social media

 

Social Media and Analytics Editor (continues these skills in regional role)

  • Oversees social media strategy for the News & Observer and the Herald Sun across vertical and platforms including Twitter, Facebook, Instagram and Reddit
  • Launched and moderates “The Story of My Street: Gentrification in Durham” Facebook Group with 600+ active members
  • Coaches staff on uniqueness of each social channel and reader engagement, emphasizing voice and tone
  • Designs and implements social media promotion plans for major projects and news events
  • Monitors social engagement using CrowdTangle

DECEMBER  2015 – OCTOBER  2017

KSHB-TV, Kansas City, Missouri

Digital Executive Producer

  • Empowered team of four content producers to optimize content for web, mobile app and social media
  • Tracked web and social media analytics to gauge content strategy success and failures
  • Coached newsroom staff on digital tools and mobile journalism trends
  • Developed newsroom guidelines for Facebook Live and promoted its use
  • Coordinated sponsored content campaigns with digital sales team, like Taste & See KC  

SEPTEMBER  2014 – DECEMBER  2015

WATE-TV, Knoxville, Tennessee

Digital Content Producer

  • Produced and edited digital content, including web stories and web-only videos on deadline for site and mobile app from first-hand reporting, news releases, notes and broadcast scripts
  • Worked with reporters to create digital strategy, including social media plans for every day and larger digital stories
  • Monitored web metrics and applied SEO best practices to content
  • Shared stories on social media at peak times with engaging copy, photos or video for high engagement
  • Worked with producers to make sure all information on TV translated well online and on social media

Skills

Community building, SEO writing, copy editing, Adobe Creative Suite, digital and social analytics, videography, video editing, basic HTML and public speaking

 

Related Experience

 

Poynter Leadership Academy for Women in Digital Media, 2017

Graduate of 28-person, week-long intensive leadership training program for women in journalism

 

Online News Association – CNN Diversity Fellow, 2015

Graduate of fellowship that recognizes five digital journalists with an all-expense paid trip to the ONA conference in Los Angeles.

 

Society of Professional Journalists Reporters Institute, 2012

One of 32 early career-career journalists who participated in a three-day program at the Poynter Institute

 

Professional Organizations

 

National Association of Black Journalists

Member

 

Online News Association – Triangle NC Chapter

Co-organizer

 

Education

American University, Washington, D.C.

M.A. in Journalism and Public Affairs

William Peace University, Raleigh, North Carolina

B.A. in Mass Communication