Résumé

PROFESSIONAL EXPERIENCE

The News and Observer, Raleigh, North Carolina – Social Media and Analytics Editor

October 2016-present

    • Monitors Facebook, Twitter, Instagram and Reddit to find opportunities to interact with the community
    • Develops best practices, coaches and trains staff in two newsrooms, including the Herald-Sun in Durham, North Carolina
    • Leads innovation strategy on A/B testing headlines, mobile alerts and SEO-friendly content
    • Tests trends and techniques on social media platforms for measured impact on readership goals

41 Action News (KSHB-TV), Kansas City, Missouri – Executive Producer of Digital Media

December 2015 – October 2016

    • Oversaw team of four digital content producers
    • Manged social media strategy to drive engagement on station’s social media accounts
    • Executed innovative content strategies on the station’s digital platforms and OTT
    • Monitored Google Analytics, CrowdTangle and Outbrain to gauge content choice, user experience and engagement
    • Collaborated with digital sales to produce sponsored content, like Taste & See KC
    • Built special sections and site features to enhance online coverage for station initiative, KindKC, and other news events
    • Trained newsroom on social media best practices, engagement and multiplatform storytelling

WATE 6 On Your Side (WATE-TV), Knoxville, Tennessee – Digital Content Producer

September 2014 – December 2015

  • Managed content and create text and multimedia stories for local television website which acquired an average of 284,000 unique visitors per month.
  • Oversaw website and social media content as lead morning digital content producer, included updating and writing stories, uploading video and pictures, writing headlines, deciding homepage story placement and adding content to the station’s Facebook (+195,000 likes) and Twitter (+48,000 followers) accounts.
  • Created and distributed accurate breaking news alerts for more than 150,000 email and mobile subscribers, often sending them before competition.

Investigative Reporting Workshop Washington, D.C. – Video Editor and Graduate Assistant

October 2013 – April 2014

Triangle Tribune Durham, North Carolina – General Assignment Reporter and Editor

September 2012 – June 2013

  • Pitched, researched and reported for the state’s only Sunday newspaper that targets the African-Americans in Durham, Orange and Wake Counties.
  • Developed enterprise stories daily for web. Articles later appeared in Sunday newspaper, which circulated an average of 10,000 copies.
  • Shot and edited web video packages on local events including “Moral Monday” protests at the state Capitol and young voter registration drives.

 AWARDS

    • Missouri Broadcasters Association, best website for a large TV station, KSHB.com, 2016
    • Tennessee Associated Press, second place award for best website, WATE.com, 2015
    • Regional Edward R. Murrow Award, award for best website, WATE.com, 2015

SKILLS

Google Analytics, Omniture, CrowdTangle, Chartbeat, Final Cut Pro, Edius, Panasonic AG-HMC40 camera operation, basic HTML, Mobile newsgathering, Social News Desk, Tweet Deck, Hootsuite, Storify, AP Style, WorldNow Producer, WordPress VIP, Adobe Photoshop, Adobe InDesign, Garageband, Audacity, Soundslides, Adobe Marketing Cloud and AP ENPS

OTHER EXPERIENCE

  • Mentor for NABJ Multimedia Short Course, March 2017
  • American University teaching assistant, Summer 2014

TRAINING

AFFILIATIONS

National Association of Black Journalists

Online News Association

EDUCATION

American University Master of Arts in Journalism and Public Affairs, August 2014

Peace College (William Peace University) Bachelor of Arts in Communication, May 2012

University of Granada Spanish, May 2011