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2015 WATE 6 On Your Side’s Digital Audience | Create infographics

195,000 Facebook “likes”

48.7K tweets

660 Instagram followers

657 Youtube subscribers

Facebook

Post video

We give our videos context by pulling out a key quote, behind the scenes or moment from the video as the text of the most.

Go behind the scenes: We give our fans access to what happens behind the scenes, the interesting places we go and the cool things we cover.

FRIDAY FUN: We had a very special guest in the newsroom this morning. Ronnie Miller is an Elvis Tribute artist. He will be performing at the sixth annual Elvis Extravaganza on Aug. 1 to benefit the Wounded Warrior Project. DETAILS: http://6.wate.com/1MoY3Gh Posted by WATE 6 On Your Side on Friday, July 24, 2015

We also post clips from the newscast, user-generated content and “snackables” from the talent.

A “snackable” video (see below) is a video a reporter shoots out in the field that is easy for the viewer to grasp — a “bite sized chuck of info that can quickly ‘consumed’ by its audience.“

By order of Governor Bill Haslam, flags over the State Capitol and all state office buildings should be flown at half-staff to honor the lives lost during the #ChattanoogaShooting. DETAILS: http://6.wate.com/1I8IKS0During a vigil at the University of Tennessee at Chattanooga, students, staff and the community followed suit.

Posted by WATE 6 On Your Side on Friday, July 17, 2015

Post links

We’ve learned that links with thumbnails and teasers receive 20 percent more clicks than links without.

Explain why to click

Tell a story on the site

We use the photo, headline, link description area to teas the story and the post content to give context and encourage engagement.

Ask the right questions

The best words to use are:

Should
Would
Which
Who
Multiple choice

Be conversational

Posts with a personal tone and clever language receive engagement 120 percent average, according to Social News Desk.

Create original posts

User-generated content shout outs

We encourage fans to submit photos from around the area for a specific occasion or breaking news.

Twitter

Tweet breaking news

Ask a question

Instagram

We use our Instagram account to show a personality. We post behind the scenes photos and user-generate content.

Have you seen this? Vehicles end up stacked at #Maryville shopping center; police mystified. The story on Wate.com

A photo posted by WATE 6 On Your Side (@6news) on Jul 23, 2015 at 2:13am PDT

By order of Gov. Bill Haslam, flags over the State Capitol and all State office buildings were flown at half-staff in honor of those who were lost during #ChattanoogaShooting. @6news followed suit.

A photo posted by WATE 6 On Your Side (@6news) on Jul 17, 2015 at 12:04pm PDT

We also gave the login to our reporters in the field to post while they are on assignment.

Help a local student by donating school supplies — Get a doughnut in return. The Salvation Army and Krispy Kreme are teaming up to provide students with much needed school supplies. It’s all part of their annual “Stuff the Bus” campaign. A photo posted by WATE 6 On Your Side (@6news) on Jul 21, 2015 at 7:42am PDT

With our heavy Facebook and Twitter presence we are toggling on how to use each platform successfully with stretching ourselves to thin. Instagram is uncharted territory that we are working on increasing our following.

YouTube

Our YouTube page is used as a community section. We post videos from live interviews on the page for the guest to share on their website or personal pages.

What’s next?

More use of user-generated content
Lauch and refocus on new social media channels, Instagram in particular.
Increase presence on the web
Give viewers more access behind the scenes.