I’m a social media strategist who’s passionate about storytelling and connecting audiences with thumb-stopping content.
I’m currently the social media director at the University of Virginia, where I develop and implement social media strategies and identify opportunities to incorporate social media into digital storytelling. I also manage a remote team while I live and work in my hometown of Durham, North Carolina.
For most of my career, I’ve worked in both print and television newsrooms leading social media strategy, coaching journalists on audience engagement tactics, and multiplatform storytelling.
I’m committed to sharing the knowledge I have with younger journalists and others interested in digital media. This was one of the reasons why I became an adjunct instructor at Shaw University. I taught mass communication classes, including the university’s first-ever social media management course, for two years.
I’m the former organizer of the Online News Association Triangle NC chapter. I also participated in the 2017 Poynter Leadership Academy for Women in Digital Media. As a continuation of the program, I coach #DigitalWomenLeaders.
I earned a B.A. in mass communication from Peace College (William Peace University) and an M.A. in journalism from the American University School of Communication.
Outside of work, I enjoy trying new restaurants in the Triangle, watching documentaries, and baking. (This is one of my favorites!)