Work

Projects

  • I led the social media team at Blue Cross NC in a campaign around millennial health. Our quarterly social media campaigns are a way for us to showcase value as a team. We connect with different business areas in the enterprise to make sure our messaging is aligned. I looked at data from the Blue Cross Blue Shield Association Health of America Report and the Health Index Report to help fine-tune the focus on the campaign. A major decline in health begins at age 27, according to the Health of America report on millennial health. Data from the Health Index shows many counties in our state fall into the “less healthy” category.  This data added another layer to the campaign that spoke to the health of our state.  The goals of our campaign boiled down to giving millennials the framework and background they need to make good decisions about their health. This included insurance education and showcasing our digital-savvy tools to make care more accessible. (2019)
  • The Charlotte Observer, The News & Observer and The Herald-Sun launched a conversation between readers and important thought leaders throughout North Carolina — The NC Influencers series.  I worked across newsrooms to listen to audience questions, design and implement social media promotion plans for the series. We used Hearken’s public-powered model to identify topics that resonated with our audience. (2018)
  • The digital team at KSHB-TV produced Taste & See KC, a series of custom videos for Facebook. Each video was produced with the consumer in mind: They were written in a conversational way, could be viewed with or without sound and ran between 45 seconds to a minute. Taste & See KC started off as a way for us to increase engagement on Facebook and has growing into a multi-platform experience. Additionally to the videos being posted on Facebook, we created a web page and worked with television producers to draw viewers to the site to watch videos in the series. (2017)

Writing

Poynter Women in Digital Leadership, 2017

Awards

The 41 Action News team won the Missouri Broadcasters Association award for Best Local Website in 2016.
    • Missouri Broadcasters Association, 2016
      • Award for best website for a large TV station for KSHB.com 
      • Tennessee Associated Press, 2015
      • Second place award for best website, WATE.com
      • Regional Edward R. Murrow Award, 2015
    • Award for best website, WATE.com

Interviews/Press

Speaking

ONA Local Summit, Creating online communities to inform local storytelling (June 2018)

Volunteering